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Do You Want to Optimize Your Own Web Site?
Autor admin | 26.07.2008 | Category Uncategorized
Do You Want to Optimize Your Own Web Site?
Author: Jennifer Horowitz
An easy to understand introduction to the search engines:
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.
Remember, some of the items on the list are more important and you may get multiple gold stars. No one knows for sure how the algorithm works, but we test and monitor the industry to come up with a technique that works well for getting sites ranked.
The number of gold stars you achieve will determine how well your site will rank. There are no shortcuts and there are no tricks (none that are safe to use and won’t result in trouble down the road).
If you plan on optimizing your own website, there are quite a few areas that you will need to focus on.
Here are the areas you will need to learn about (listed in the order I believe you should address them):
- Keyword Research
* Keywords are the foundation of your campaign. If you don’t have the right keywords, you won’t succeed.
* You should look for a balance of “low hanging fruit” (keywords that are very targeted, have low competition and less search counts) and some shorter more competitive phrases. That way you will see results quickly for the low hanging fruit, while you are waiting for your more competitive words to kick in.
* You should always select keywords that are relevant and likely to convert for you.
- SEO Friendliness - Diagnosis & Correction, plus Competitor Analysis
* You should look at the foundation of your site and make sure it is SEO Friendly. SEO Friendly means have clean code that the spiders are able to spider. Without a solid foundation and good SEO Friendliness your other efforts won’t pay off as much.
* You should check out what your competitors are doing. If you see who has the top rankings in Google for your keywords, you can check out what they are doing and reverse engineer it to determine what you need to do in order to beat them out.
- On-page optimization
* This includes analyzing your content to make sure you are using relevant keywords within your text, as well as various other code tweaks.
- Google Webmaster Tools
* Google provides some great tools that allow you to learn how your site is doing. The XML sitemap submission is also available here. It’s definitely worth spending some time getting to know Google Webmaster Tools.
- Links
* Step one is to determine how many links you have that the engines are recognizing and crediting you with. Step two is creating a solid plan to get links (that won’t get you in trouble).
- On-going Content Addition
* You should have a plan to continue to grow your site. It’s good for the engines and it’s good for site visitors.
- Social Media
* Social media is a great way to increase traffic to your site, boost your link popularity and help you with branding, building a reputation, building your trust and credibility and forming relationships with clients and potential clients.
- Blogging
* Blogs invite interactivity, allowing your customers and site visitors a voice. They help you build relationships and they are picked up really quickly by the search engines. A Blog is a great tool in addition to your website. We strongly recommend WordPress with all its great marketing and SEO plugins.
- Site Maintenance
* SEO is not a set it and forget it kind of thing. You will want to plan on tweaking and updating your site. o Although you never want to (over) react too quickly to normal fluctuation in the search engines results pages you do want to address the issue if you continue to plummet.
- Industry News & Updates
* Things change in the SEO world so quickly. What works today may not work tomorrow. It is important that you stay current and aware and tweak your site as necessary based on the changes.
* You should also stay updated in order to be aware of new tools and opportunities.
This may seem like a lot of areas to focus on, but these areas are all vital to your SEO success. If you plan to handle your own optimization you should definitely arm yourself with the correct tools and information sources. If you decide it is too much to handle, you should definitely arm yourself with the proper knowledge on how to select an SEO Firm.
Now you’ve got a lot of work ahead of you and a lot to consider. Good luck!
Article Source: http://www.articlesbase.com/internet-articles/do-you-want-to-optimize-your-own-web-site-497406.html
About the Author:
Jennifer Horowitz, Director of Marketing for EcomBuffet.com, has written a book on SEO and has been published in many SEO & Marketing publications. Over the past 10 years Jennifer’s expertise in marketing & Search Engine Optimization has helped clients increase revenue and grow their business. Check out Jennifer’s free ebook Optimization Step by Step on www.ecombuffet.com
An Online Business Forum Is Where You Can Make Sales and New Friends
Autor admin | 25.07.2008 | Category Uncategorized
An Online Business Forum Is Where You Can Make Sales and New Friends
One of the best things to happen on the internet is everyday happens in the online business forum community. This is where you can go to meet people who are going through all of the ups and downs you experience everyday. These are a great place to learn and to teach, but they are also great for building your business if you do it right.
One way that happens each day is in your signature file. A good sig file can bring you traffic and sales when people see it and go to your website. This little box below your forum post can be set up to include a hyperlinked keyword that leads to your website or blog.
Depending on the number of characters you are allowed to put in your sig file you can include links to more than one product or website. Use your best keyword phrases and you will get credit for a backlink from search engines as well.
To get the click you first have to earn a little respect. Most forums will list the number of posts you have made. There more posts you make the more you be read. The better your advice the more you are apt to get a person to visit your website and see what you are up to.
This is a free form of online business advertising that you can not buy. Classified ads by themselves will no produce the same results. Neither will listing your website in search engine directories or other places where you list your website address and a small description of it.
The other invaluable thing to come out of online business forums are joint ventures. The friends you meet today are your future business partners for tomorrow. When you hang out in a forum over a period of time you get to know people. It is almost like finding new best friends and these are the people you may want to be in business with on a new product launch or other internet marketing.
The real key to making forum marketing work for your online business is to provide value to the forum. Value in the type of posts you make. Value in the number of posts you make. Value by not making your forum posts nothing but ads for your business.
If you do this over a period of time an online business forum can be a great source of visitors, leads and revenue.
About Author
Would you like to have a real web site business? Pamela Rene Lee invites you to visit her full service marketing business website for everything you need to start and run your own online business. Her services include advertising, mentoring, and a full service training and support package to help guarantee your success. Learn more here: http://www.wealthfunnelsystem.com/sites/index.cfm?id=171
SEO Tools Reviewed - Keyword Helpers
Autor admin | 23.07.2008 | Category Search Engine Stuff
SEO Tools : Wordze
If you’re looking for SEO tools to help you conduct keyword research, then Wordze has a number of features you might want to look for in such a tool. When you’re doing a manual search for keywords on your own, you may end up not catching all of the possible words that might help boost your traffic. That’s less likely to happen when you’re using SEO tools like Wordze because you can actually search for words and find deeper levels of related words that might also attract visitors. These are generally words that won’t appear in free keyword tools and that you probably won’t brainstorm on your own.
Besides the keyword research, it also allows you to see your specific competition for a particular keyword or phrase. For example, if you’re looking at a phrase like “English tutoring” you can immediately see which other top sites are using the same phrase.
Effective SEO tools do need to have a lot of features to give them an advantage over free services. With Wordze, you’ll be able to look at which of your specific keywords are bringing in different percentages of your traffic. That will help you refine your marketing efforts. You can also find common misspellings of your keywords so that you can lock onto those potential customers as well.
SEO Tools: Keyword Spy
If you’re interested in doing a different of keyword research then SEO tools like Keyword Spy might actually be useful to you. Unlike Wordze which focuses on the keywords you can use to boost your traffic, Keyword Spy actually helps you see what your competition is specifically doing so you can try to top them and beat them in the search engine rankings.
To do this, you only have to type in a web site address into the tool. The tool will display all of the keywords the site is currently targeting. You can arrange them in a convenient spreadsheet and even add them directly into your campaigns through major search engines.
Another great benefit of SEO tools like this one is it can give you some ideas on which words to target if you’re not experienced in this area yet. New Internet marketers often struggle with selecting the correct keywords for their efforts. With this tool, you can find out which words are working for similar sites. That can give you a great advantage.
These are only two of dozens of SEO tools you’ll find on the Internet to help you with your search engine optimization efforts. The important thing when you’re looking at these tools is to take them for a test drive. Most SEO tools do offer a free trial period before you have to pay a dime. Use that period wisely before making a commitment.
About the Author
While these are not the only SEO Tools available, you can go to http://www.goodinternetmoney.com/SEOElite to find out about other tools that you can use!
Source: http://www.articletrader.com
Website Submission - Using the Internet Effectively
Autor admin | 23.07.2008 | Category Uncategorized
Moving an existing business to the global market offered on the internet, or developing a brand new business with a virtual address allows you to reach buyers and customers that would not be possible under any other scenario. Although allowing the information about your products to spread organically, without an expensive advertising campaign can be successful, few entrepreneurs have the resources to fund a long term slow sales period, especially at the beginning of the business life. You can speed up the process tremendously by utilization of website submission to the search engines in order to index your website.
Search Engines and Spiders
Search engine spiders are a different type of ‘computer bug’ and one which is usually positive rather than undesirable. Each of the search engines on the internet relies on advertising dollars directly or indirectly in order to provide a service for people desirous of finding certain information on the internet. With millions of internet pages encompassing billions of bits of information, you could never find all the information available on even a small, narrow in scope subject. Search engines allow you to place a query and receive an answer within seconds, of pages where information about the specific question you asked can be found. Website submission is one way in which the search engine knows which pages have the needed information.
Search engine results page (SERP)
When a search places one or more words in a search engine query, the top results are turned in seconds with the most likely results listed at the top of the list page and results that are less significant or older are placed further down the list. The page ranking of each of the websites are the structure which determines the priority of each of the applicable web pages. Website submission is prioritized in order to return useful information listed according to the page ranking developed by the search engine.
Page Ranking
The page ranking developed by the search engine site for your own business or commercial web page is a somewhat objective method of describing how well the page does when compared with others. Each search engine has different factors and weights assigned to the factors used to arrive at the final number that represents the page ranking. Website submissions improve the page ranking in two ways. First, it gets your website noticed by the search engines so that the page is indexed. Second, the indexed pages show up with searchers is looking for answers. This helps to bring a targeted audience to your web site to purchase your products or services.
Targeted Audience
Website submission used as part of an overall search engine optimization plan will help your website show up on search engine indexes with a higher page ranking. The higher the page ranking, the more likely you are to be on the early pages of a search engine results page (SERP). This means that people looking for the type of product or service that you provide will see your website displayed near the top of the results.
About the Author
Learn the best methods and practices for making your Website Submission or Directory Submission do the job you intended for it by visiting the website located at http://www.goodinternetmoney.com/Directory-Submission.php.
Source: http://www.articletrader.com
AvekHost.com Recommends - Adsense Secrets 4.0
Autor admin | 21.07.2008 | Category Product/Service Review
By now, I’m sure you know my friend, Joel Comm.
As the author of The New York Times Best seller,
“The AdSense Code” and the Host & Executive Producer of
“The Next Internet Millionaire” reality show, Joel
continues to produce top-quality resources and training
materials that have helped thousands of people increase
their online income.
Well, Joel is thankful for the support he has received
over the years, and he is doing something truly amazing
to say “thank you”.
http://www.avekhost.com/billing/link.php?id=7
It’s been over two years since Joel last released an
updated version of his best selling “Google AdSense
Secrets” ebook. This book is the definitive guide to
making money with AdSense and it is the only book you
ever need to master AdSense.
Joel regularly sells this book for $97.00. It’s worth
every penny.
But what is doing now is going to send shockwaves through
the industry!
Joel has completely revised and extended AdSense Secrets
4.0 for 2008 to include all the latest AdSense cash-sucking
strategies and techniques that allow him to continue earning
over $500/day in passive AdSense income!
So how is Joel saying “thank you” by offering this book?
It’s the price!
Are you sitting down?
You are going to think I am toying with you, but this is
the honest truth…
For a limited time, Joel is offering AdSense Secrets v4.0
to you for just $9.95!
Yes, you heard me right!
That’s just $9.95!
http://www.avekhost.com/billing/link.php?id=7
Ok, I don’t need to go on and on about this.
Welcome to the biggest no-brainer of the year.
Go pick up a copy of AdSense Secrets 4.0 right NOW while
it is still priced at this amazing bargain of $9.95. You’ll
be able to instantly download your copy and begin
implementing the same strategies and techniques that Joel
and his customers have used to generate incredible
passive income!
Honestly, I don’t know how long Joel will make the
book available at this price, so I reccommend you hurry
and download it NOW!
http://www.avekhost.com/billing/link.php?id=7
To your success,
Michael J. Orta
AvekHost.com - Owner
Avekhost.com Provides Free Web Hosting For Start-Up Businesses
Autor admin | 09.07.2008 | Category Announcements, Web Hosting
AvekHost.com Provides Free Web Hosting For Start-Up Businesses
Starting up a new online business? AvekHost.com is providing 3 months free web hosting service to help you get your new business off the ground.
Manchester, MI (PRWEB) July 9, 2008 - One of the toughest aspects of starting a new online venture is raising start up capital and AvekHost.com wants to eliminate this concern. Our goal at AvekHost.com is to help as many individuals and small businesses make there presence on the web during the month of July. To support this initiative, we are offering three (3) months of web hosting service absolutely free on our “Basic Hosting Package”.
Aside from benefiting from the first 3 months of free web site hosting service; new web site start ups will enjoy a healthy 125 MB of web hosting space, unlimited email accounts, free site builder to assist in developing the new web site, 24/7 online customer support, and so much more.
New start-ups can purchase a new domain name, use an existing domain, or create a sub-domain to coincide with there new web hosting account provided by AvekHost.com.
“This incredible offering is only available during the month of July 2008″ says Michael Orta, owner of AvekHost.com and “In order to take advantage of this 3 month free promo new webmasters would need to visit http://www.avekhost.com/ , select the basic hosting package, and use coupon code “newbizhelp2008″ during the check out process.
About AvekHost.com:
Since 2001, AvekHost.com has been providing quality web hosting services at an affordable monthly price. To learn more about AvekHost.com and available product offerings visit http://www.AvekHost.com.
Contact:
Michael Orta
AvekHost.com
734-657-5182
http://www.avekhost.com
AvekHost Uptime Report - Past Five Months
Autor admin | 29.06.2008 | Category Announcements
Below you find the past 5 months statics on our hosting up-time. To verify this report which is provided by a 3rd party organization you may click here.
Avek Host Uptime: 100.00% (Excellent)
Avek Host Uptime Report:
Avek Host has an overall uptime of 100.00% for their corporate website.
They have been monitored for 141 days since 10 Feb 2008 by WebHostingStuff.com Uptime Monitor™.
By providing the uptime percentage for Avek Host, we hope to help you in your research on their web hosting services.
At 100.00% overall uptime, Avek Host’s uptime is considered excellent.
Average Monthly Uptime for Avek Host:
| Year | Month | Uptime | Ratings | Outages | Durations |
|---|---|---|---|---|---|
| 2008 | June | 100.00 % | Excellent | 0 | 0 mins |
| 2008 | May | 100.00 % | Excellent | 0 | 0 mins |
| 2008 | April | 100.00 % | Excellent | 0 | 0 mins |
| 2008 | March | 100.00 % | Excellent | 0 | 0 mins |
| 2008 | February | 100.00 % | Excellent | 0 | 0 mins |
How To Install Live Chat/Support For Free
Autor admin | 28.06.2008 | Category How To Videos
This video will take you step by step on how to install the live chat/support from your control panel (cpanel). At AvekHost.com all of our hosting clients have the ability to install and use the live chat/support function absolutely free. No need to pay a third party company as you’ll see in this video how easy it really is to install this on your own.
Learn How To Install WordPress Blog On Cpanel Hosting Accounts
Autor admin | 28.06.2008 | Category How To Videos
The video above will take step by step on how to install a WordPress blog on your cpanel hosting account.
Now Accepting Google Checkout!!!
Autor admin | 26.06.2008 | Category Announcements
In effort to provide more options to our valued clients we are pleased to announce that new and existing customers will have the ability to pay using Google Checkout™.
Our decision to accept Google Checkout payments was based on the following reasons which benefits our clients:
- With Google Checkout™ you can quickly and easily buy from stores across the web and track all your orders and shipping in one place.
- With Google Checkout™ you can shop with confidence. There fraud protection policy covers you against unauthorized purchases made through Google Checkout, and they don’t share your purchase history or full credit card number with sellers.
As always, we continue to work diligently to bring products, services, and expand available options to use to support our vision of providing you with the ultimate customer experience.
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